Is 2014 FIFA World Cup Prizm the most valuable card set this year?

OPINION:

With the recent report of the 2014 FIFA World Cup™ Prizm Leonal Messi 1/1 selling for almost $14 thousand, is this product one of the most valuable modern-day card sets?

There are maybe a handful of people who knew the ’14 FIFA World Cup™ would become this popular in the United States.  Staggering ratings have been shown all over the U.S. and Panini’s Prizm product may have hit and the perfect time.

FIND CURRENT 2014 PANINI WORLD CUP PRIZM!

Here is the 1/1 card that was pulled at Sports Source in Burbank, California:

It just shows the popularity of the Argentinian star that a sticker auto could generate this high dollar amount.  What if Argentina end up winning it all?

What do you think? Is this Prizm product the hottest product out there right now? Speak yo mind in the comment section: